The Trump Effect on Côte d’Azur Real Estate

Regardless of where you stand politically, the so-called “Trump Effect”—as it’s increasingly being referred to in Europe—is already leaving its mark here on the Côte d’Azur. While we watch events unfold from afar, the ripple effects are being felt in several areas of daily life, especially within the local real estate market.

As a Canadian expat, I started discussing these trends with partner agencies well before the U.S. presidential election. As there has been a noticeable uptick in inquiries from Americans considering their options—many of whom were clearly contemplating a Plan B. What was once a cautious curiosity has now been evolving into concrete decisions.

And here in France, that shift is unmistakably underway.

Whether people are searching for a secondary residence or planning a permanent move, the interest is steady and growing. Most of the inquiries are from investors drawn to high-end properties—seafront villas, elegant countryside estates, luxury apartments in iconic neighborhoods, and historic homes—particularly in the French Riviera and Paris.

The first thing I often hear, whether by phone, email, or in person, is a desire for safety, stability, and peace of mind. Even if it’s just for a few months each year, people are seeking a lifestyle that feels grounded and secure.

And frankly, they’ve found the ideal place. The French Riviera offers more than just natural beauty—from the Mediterranean coastline to charming hilltop villages—it also provides a calm, balanced pace of life. The Côte d’Azur feels both vibrant and serene, with endless opportunities for exploration and connection, and a truly international community.

If you’re an English-speaking professional, entrepreneur, or simply someone looking to feel at home while abroad, this region has become a hub of both business and friendship networking—effortlessly woven into daily life, without being overwhelming.

Having relocated to the Riviera over a decade ago (and having visited since 1990), I deeply understand the questions, challenges, and excitement that come with starting fresh in France. My experience—both good and bad—has helped me develop an instinct for guiding others through the process with clarity and confidence. And as a North American myself, I don’t just speak English—I speak your English.

The French Riviera has long attracted Americans, from the days of F. Scott Fitzgerald and Grace Kelly to today’s entrepreneurs and creatives. But in recent years, it’s become more than just a romantic destination—it’s a sound investment opportunity.

With mortgage rates low, stable property prices, and France’s solid economic foundation, there’s never been a better time to explore ownership here.

Beyond helping you find your dream home, I work closely with a tight-knit network of trusted financial advisors, mortgage specialists, and notaries—ensuring you have the right team by your side every step of the way.

France offers a rare blend of affordability, stability, and quality of life. It’s a food- and energy-secure nation, with a strong democracy and a rich cultural tapestry. Whether you're relocating, retiring, or simply investing in a lifestyle upgrade, the transition can be seamless.

This could be your chance to live where others vacation.

And rest assured—my approach is pressure-free, discreet, and entirely focused on your vision. I’ve built a reputation for integrity, not salesmanship. Your privacy, preferences, and peace of mind always come first.

So if you're thinking about making a move, now may be the perfect time to explore the opportunities waiting for you here on the French Riviera. See what we are about on Instagram. Connect with us at Experience The French Riviera.