For the second consecutive year, Monaco has secured a podium finish in the European Best Destinations (EBD) rankings, earning the prestigious title of the “Must-See European Destination of 2025.”
EBD, a platform that has been showcasing Europe’s top travel spots to millions of tourists, industry professionals, and media outlets since 2009, awarded Monaco the top spot in its 2025 rankings.
This recognition was determined by 1.2 million votes from 158 countries, with nearly 10% of participants selecting Monaco as Europe’s premier destination. It is the first time since Bordeaux in 2015 that a French-speaking city has claimed the top position.
Two other nearby French towns also earned a place in the Top 20 this year—Èze at 15th and Cassis at 18th.
Riga secured second place, while Dubrovnik took third. Madrid and Belgium’s Namur rounded out the top five.
To qualify for a European Best Destination award, cities and regions must be nominated by tourism offices, local governments, or travel associations. EBD then evaluates candidates based on factors such as tourist appeal, quality of life, cultural offerings, sustainability initiatives, and visitor satisfaction. The shortlisted destinations are then put to a public vote, with rankings determined by the total number of votes received.
In its review of Monaco, EBD praised the Principality as a “unique destination setting the standard for high-quality travel experiences in Europe.” The assessment highlighted Monaco’s seamless blend of sustainability, luxury, culture, gastronomy, wellness, sports, and year-round events, describing it as “an exceptional experience for all travelers.”
EBD concluded, “Monaco is not just a destination—it’s a dreamlike experience that cannot be found anywhere else.”
The key question now is whether this recognition will translate into long-term tourism growth. According to EBD, previous winners and destinations ranked in the Top 10 have reported tourism increases of up to 25%. However, whether Monaco will experience a similar surge remains to be seen.
To gain deeper insight into visitor trends, Monaco’s Tourism and Congress Directorate is conducting a year-long survey in partnership with IMSEE. Running throughout 2025, the study aims to analyze tourist demographics and preferences, with findings expected in 2026.
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